Cold outreach that earns the reply

Candid learns your business, finds the accounts worth contacting, researches every person inside them, and writes to their real pain points in your own tone.

smart_toy Standard AI outreach

Hi {First Name}, I hope this email finds you well! I came across {Company} and was really impressed by what you're doing in the space. We help companies like yours leverage cutting-edge AI to drive growth. Would you be open to a quick 15-minute chat this week?

With Candid
AC
Anna Calder Head of Development · Arden Leisure
Subject: the six clubs you announced for 2027

Anna, you announced six new clubs for 2027 and still have the project manager role open six weeks in. That's a lot of fit-out work landing on one desk. We run spec, contractors and snagging for multi-site operators in exactly that spot, usually cutting cost per site by about a fifth. Worth fifteen minutes before the January leases start?

Watch Candid in action

Trusted by teams who sell to people, not lists

SixCircles Gazer Client logo SixCircles Gazer Client logo

How Candid works

start here
1

We ask what you actually sell, and who buys it

One short onboarding call, not a form to fill in.

2

We find the right companies, and the people inside them

Each one scored against the pain points your offer solves.

3

We learn your tone, your phrasing, your directness

Learned from mail you have already sent, or samples you paste in.

4

We research what every account is struggling with

A specific, recent, cited reason to write. No reason, no email.

5

We rank the decision makers worth approaching first

You see why each one is ranked where it is.

6

We send pain-point led emails that get replies

Five emails per contact. You approve the sequence before it sends.

and replies come in
Testimonials

What Candid users say

“
We went from sending 400 cold emails a week to sending 60. The 60 book meetings. Nobody on my team writes a first draft any more.
HL Hannah LoweHead of Growth, Reelford
“
The research is the part I did not expect. It found angles about our buyers I could not have written myself, and it sounded like us.
MB Marcus BellFounder, Northline Studio
“
Reply rate went from 2% to just under 18% in six weeks. The difference is that every email is about them, not about us.
PR Priya RamanSales Director, Corva

Fewer emails, better conversations

18.4% Average reply rate

Up from 2.1% on the same lists before Candid.

7× Fewer emails sent

Smaller, researched lists instead of volume.

31 Meetings a quarter

Booked from a single sending inbox.

6 hrs Saved each week

No manual research, no first drafts.

Your market, mapped down to the person

First, we add all your ideal customers

Ideal customers added

HV
Halden & Vine haldenandvine.co.uk
3
83
/100
£35,000
MC
Merrow Coffee merrowcoffee.co.uk
2
79
/100
£28,000
AP
Ashcroft Pub Group ashcroftpubs.co.uk
2
76
/100
£24,000
KL
Kestrel Lane Brewing kestrellane.co.uk
1
64
/100
£12,000
TF
Two Fathoms Distillery twofathomsrum.co.uk
0
58
/100
£8,000
first we research every one in depth

Deep research and pain points ranked

87 /100 fit
Sector fit 9/10
Timing 9/10
Reachability 8/10
1
5/5
2
4/5
3
3/5
4
2/5
5
1/5
then we add all that business’s contacts

Contacts added

AC
Anna Calder Head of Development
TE
Tom Ellery Commercial Director
MV
Marcus Vane Founder
DW
Dana Whyte Operations Manager
LC
Leah Cross Marketing Lead
SO
Sam Okafor Procurement Manager
and research and rank each one on who’s best to contact

Contacts researched and ranked

1 AC
Anna Calder Head of Development
94
2 TE
Tom Ellery Commercial Director
88
3 MV
Marcus Vane Founder
71
4 DW
Dana Whyte Operations Manager
58
5 LC
Leah Cross Marketing Lead
41
then we write to number one, personally

Personalised emails sent

AC
To: Anna Calder · anna.calder@haldenandvine.co.uk From: Rob Bowey
Sent · Tue 09:12
Subject:
Effortless for your team to adopt

Built to fit how your sales team already works

Sent from their own inbox

Every email goes out from the rep who signed it, through their own Gmail or Outlook.

Written in their own voice

Candid learns how each person on the team writes, so their emails still sound like them.

Approve or auto send

Automatically send or approve each email.

Emails sent as you’ve written them

Without Candid
Subject: Quick question

Hi {First Name}, I hope this email finds you well! I came across {Company} and was really impressed by what you're doing in the health and fitness space.

We work with innovative operators like yours to leverage cutting-edge fit-out solutions that drive efficiencies and unlock growth. Would you be open to a quick 15-minute call to explore synergies?

Looking forward to hearing from you!

With Candid
Subject: the six clubs you announced for 2027

Anna, you announced six new clubs for 2027 and still have the project manager role open six weeks in. That's a lot of fit-out work landing on one desk.

We run spec, contractors and snagging for multi-site operators in the same spot, usually cutting cost per site by about a fifth.

Worth fifteen minutes before work on the January sites starts?

Rob

Written in Rob Bowey’s
tone and style
RB
And we handle all the follow ups as well

All follow-ups handled

AL
Arden Leisure Anna Calder · Head of Development
Initial
mail
7 Aug
Follow-up 1
Replied
11 Aug
Follow-up 2
schedule
—
Follow-up 3
schedule
—
Follow-up 4
schedule
—
RB Rob Bowey
FM
Fairmile Kate Mellor · Head of Supply
Initial
mail
1 Aug
Follow-up 1
mail
5 Aug
Follow-up 2
mail
9 Aug
Follow-up 3
schedule
13 Aug
Follow-up 4
schedule
21 Aug
JT Jess Turner
RC
Redfern Coffee Sam Draper · Founder
Initial
mail
4 Aug
Follow-up 1
Out of office
8 Aug
Follow-up 2
schedule
Resumes 19 Aug
Follow-up 3
schedule
23 Aug
Follow-up 4
schedule
31 Aug
RB Rob Bowey

Simple pricing

Starter
£450 /month

For founders running outreach themselves.

150 researched accounts a month
Ranked contacts on every account
Your language profile
Email sequences you send yourself
Get started
Growth
£1,000 /month

For teams who want the whole journey run for them.

600 researched accounts a month
Deep pain-point research per account
Sequences written in your voice
Sending, replies and cadence handled
Get started
Scale
Custom let's talk

For multi-market and multi-brand teams.

Unlimited accounts and markets
Multiple voice profiles
Dedicated strategist
API access and custom workflows
Get started

Outreach they answer, because it's actually about them

Candid
Book a demo

Cold outreach that earns the reply

Candid learns your business, finds the accounts worth contacting, researches every person inside them, and writes to their real pain points in your own tone.

Book a demo
smart_toy Standard AI outreach

Hi {First Name}, I hope this email finds you well! I came across {Company} and was really impressed by what you're doing in the space. We help companies like yours leverage cutting-edge AI to drive growth. Would you be open to a quick 15-minute chat this week?

blah blah blah
With Candid
AC
Anna Calder Head of Development · Arden Leisure
Subject: the six clubs you announced for 2027

Anna, you announced six new clubs for 2027 and still have the project manager role open six weeks in. That's a lot of fit-out work landing on one desk. We run spec, contractors and snagging for multi-site operators in exactly that spot, usually cutting cost per site by about a fifth. Worth fifteen minutes before the January leases start?

Watch Candid in action

Trusted by teams who sell to people, not lists

SixCircles Gazer Client logo SixCircles Gazer Client logo

How Candid works

start here
1
forum

We ask what you actually sell, and who buys it

One short onboarding call, not a form to fill in.

2
travel_explore

We find the right companies, and the people inside them

Each one scored against the pain points your offer solves.

3
record_voice_over

We learn your tone, your phrasing, your directness

Learned from mail you have already sent, or samples you paste in.

4
insights

We research what every account is struggling with

A specific, recent, cited reason to write. No reason, no email.

5
groups

We rank the decision makers worth approaching first

You see why each one is ranked where it is.

6
send

We send pain-point led emails that get replies

Five emails per contact. You approve the sequence before it sends.

and replies come in
Testimonials

What Candid users say

“

We went from sending 400 cold emails a week to sending 60. The 60 book meetings. Nobody on my team writes a first draft any more.

HL
Hannah Lowe Head of Growth, Reelford
“

The research is the part I did not expect. It found angles about our buyers I could not have written myself, and it sounded like us.

MB
Marcus Bell Founder, Northline Studio
“

Reply rate went from 2% to just under 18% in six weeks. The difference is that every email is about them, not about us.

PR
Priya Raman Sales Director, Corva

Fewer emails, better conversations

18.4% Average reply rate Up from 2.1% on the same lists before Candid.
7× Fewer emails sent Smaller, researched lists instead of volume.
31 Meetings a quarter Booked from a single sending inbox.
6 hrs Saved each week No manual research, no first drafts.

Your market, mapped down to the person

First, we add all your ideal customers
Ideal customers added
HV
Halden & Vine haldenandvine.co.uk
£35,000
MC
Merrow Coffee merrowcoffee.co.uk
£28,000
AP
Ashcroft Pub Group ashcroftpubs.co.uk
£24,000
KL
Kestrel Lane Brewing kestrellane.co.uk
£12,000
TF
Two Fathoms Distillery twofathomsrum.co.uk
£8,000
first we research every one in depth
Deep research
87 /100 fit
Arden Leisure
Sector fit
9/10
Timing
9/10
Reachability
8/10
Pain points, by how much they hurt
1
5/5
2
4/5
3
3/5
4
2/5
5
1/5
then we add all that business’s contacts
Contacts found and added
AC
Anna Calder Head of Development
TE
Tom Ellery Commercial Director
MV
Marcus Vane Founder
DW
Dana Whyte Operations Manager
LC
Leah Cross Marketing Lead
Every email checked against their own site, LinkedIn and the trade press.
and research and rank each one on who’s best to contact
Contacts, ranked by who to approach first
1
Anna Calder Head of Development
94
2
Tom Ellery Commercial Director
88
3
Marcus Vane Founder
71
4
Dana Whyte Operations Manager
58
5
Leah Cross Marketing Lead
41
then we write to number one, personally
Personalised emails sent
AC
Anna Calder anna.calder@haldenandvine.co.uk
Sent
Subject:
Effortless for your team to adopt

Built to fit how your sales team already works

outgoing_mail

Sent from their own inbox

Every email goes out from the rep who signed it, through their own Gmail or Outlook.

record_voice_over

Written in their own voice

Candid learns how each person on the team writes, so their emails still sound like them.

task_alt

Approve or auto send

Automatically send or approve each email.

Emails sent as you’ve written them

Without Candid
Subject: Quick question

Hi {First Name}, I hope this email finds you well! I came across {Company} and was really impressed by what you're doing in the health and fitness space.

We work with innovative operators like yours to leverage cutting-edge fit-out solutions that drive efficiencies and unlock growth. Would you be open to a quick 15-minute call to explore synergies?

With Candid
Subject: the six clubs you announced for 2027

Anna, you announced six new clubs for 2027 and still have the project manager role open six weeks in. That's a lot of fit-out work landing on one desk.

We run spec, contractors and snagging for multi-site operators in the same spot, usually cutting cost per site by about a fifth.

Worth fifteen minutes before work on the January sites starts?

Rob

RB Written in Rob Bowey’s tone and style
And we handle all the follow ups as well

All follow-ups handled

AL
Arden Leisure Anna Calder · Head of Development
Initial
7 Aug
F-up 1
11 Aug
F-up 2
—
F-up 3
—
F-up 4
—
FM
Fairmile Kate Mellor · Head of Supply
Initial
1 Aug
F-up 1
5 Aug
F-up 2
9 Aug
F-up 3
13 Aug
F-up 4
21 Aug
RC
Redfern Coffee Sam Draper · Founder
Initial
4 Aug
F-up 1
8 Aug
F-up 2
19 Aug
F-up 3
23 Aug
F-up 4
31 Aug

Simple pricing

Starter
£450 /month

For founders running outreach themselves.

150 researched accounts a month
Ranked contacts on every account
Your language profile
Email sequences you send yourself
Get started
Growth most picked
£1,000 /month

For teams who want the whole journey run for them.

600 researched accounts a month
Deep pain-point research per account
Sequences written in your voice
Sending, replies and cadence handled
Get started
Scale
Custom let's talk

For multi-market and multi-brand teams.

Unlimited accounts and markets
Multiple voice profiles
Dedicated strategist
API access and custom workflows
Get started

Outreach they answer, because it's actually about them

Book a demo